About this site

Follow Your Spark is an independent publication launched in November 2025.

I'm Yara. I aspire to live from a place of authenticity and alignment. To me, authenticity is a daily practice: it requires letting go of who we think we are supposed to be, and of the fear of being judged, so we can become truly ourselves.

For this reason, I try to look at both the world and myself as honestly and deeply as I can, even when it's uncomfortable. I tend to understand situations emotionally and psychologically first, before zooming out to think strategically and generate insight and direction.

I’m drawn to beauty, creativity, spirituality, and unconventional thinking. That's why I pull concepts and ideas from psychology, business, philosophy, spiritual traditions such as Buddhism and Taoism, as well as creative work.

Professionally, I'm an Executive Producer at Riot Games. I love my job. It blends leadership, creativity, systems thinking, and human understanding. Leadership, to me, is about standing up for something, and striving to create something so extraordinary that it leaves us no choice but to match that ambition.

Outside of work, I spend my energy on what makes my life feel rich and meaningful: friends, family, community, working on myself, exercising, traveling, music, video games, films, books.

Why Follow Your Spark

I write to exercise self-expression, curiosity, and creativity.

Some writing is practical and grounding. Some is expressive and open-ended. Both, I hope, can spark something in you.