About this site

Follow Your Spark is an independent publication launched in November 2025.

I'm Yara. I aspire to live from a place of authenticity and alignment: lining up what I believe, how I decide, and how I show up. I tend to process quickly, see patterns fast, and integrate information across emotional, psychological, and strategic lenses when trying to understand what's really going on.

My work is grounded in a simple idea: authenticity and growth are a practice. I’m interested in the concepts, systems, and frameworks that help us understand ourselves, why we do what we do, and how to turn personal and professional goals into useful, applicable action.

I’m drawn to beauty, creativity, courage, and unconventional thinking. That's why I pull concepts or ideas from psychology, business, and philosophy, as well as from literature and creative bodies of work.

Professionally, I'm an Executive Producer at Riot Games, where I help lead a fast-growing creative organization. My work blends vision, structure, and human understanding. I focus on building systems, developing people, and shaping the conditions that determine whether teams succeed.

Leadership, to me, is about supporting people while holding high standards, imagining the impossible, and creating momentum while balancing ambition with sustainability.

Outside of work, I spend time with my friends and family, working on myself, exercising, traveling, listening to and playing music, playing games, watching films, and thinking about what makes life meaningful.

Why Follow Your Spark

I started Follow Your Spark to help me integrate change during a period of personal transition. That is why earlier pieces reflect integration in motion.

Current and future writing aims to do two things: distill concepts from psychology, philosophy, art, literature, and entertainment into clear, usable frameworks, and share pieces that are simply meant to spark something—curiosity, inspiration, or a sense of resonance.

Some writing is practical and grounding. Some is expressive and open-ended. Both, I hope, can spark something in you.

-Yara