About this site

Follow Your Spark is an independent publication launched in November 2025.

I'm Yara. I aspire to live from a place of authenticity and alignment: lining up who I am with what I believe and how I show up. Because of that, I spend a lot of time reflecting on my lived experience. I’m interested in the concepts and frameworks that can help us understand ourselves and why we do what we do. I try to translate these insights into ways of thinking and behaving that help us get closer to who we are, and who we want to become.

I try to look at both the world and myself as honestly as I can, even when it's uncomfortable. I tend to understand situations emotionally and psychologically first, before zooming out to think strategically and generate insights and direction. I've come to learn that authenticity isn't a destination. It is a place we return to as we work through the layers of inherited beliefs and behavioral patterns.

I’m drawn to beauty, creativity, courage, and unconventional thinking. That's why I pull concepts or ideas from psychology, business, and philosophy, as well as from literature and creative work (film, TV, video games, music).

Professionally, I'm an Executive Producer at Riot Games, where I help lead a fast-growing creative organization develop a dope new video game. I love my job. It blends vision, process/structure, and human understanding. I shape our culture, our strategy, and align our work so it can deliver something meaningful to players while supporting the people building it.

Leadership, to me, is about imagining the impossible, supporting people while holding high standards, and creating momentum while balancing ambition with sustainability.

Outside of work, I spend time with my friends and family, working on myself, exercising, traveling, listening to and playing music, video games, watching films, and thinking about what makes life meaningful.

Why Follow Your Spark

I write to exercise self-expression, reflection and curiosity, and to structure personal growth.

I also share pieces that are simply meant to spark something: curiosity, inspiration, or a sense of resonance.

Some writing is practical and grounding. Some is expressive and open-ended. Both, I hope, can spark something in you.

-Yara